As in 2022, the sale price of PDO vines rose by 1.5% in 2023 to €153,500/ha. We have analysed the figures provided by the SAFER (L'analyse des marchés fonciers ruraux - June 2024).
The vineyard market is highly heterogeneous, and it is useful to divide sales according to the type of vineyard: vines with a Protected Designation of Origin, vines outside Protected Designations of Origin, and vines intended for the production of eaux de vie (Cognac, Armagnac, etc.).
Given the very specific market for vines in Champagne, the price of PDO vines is also calculated outside Champagne.
|
2019 |
2020 |
2021 |
2022 |
2023 |
|
|
Prix des vignes AOP |
148 100 € |
150 500 € |
147 900 € |
151 200 € |
153 500 € |
|
Variation N-1 |
0,5% |
1,3% |
-1,7% |
2,3% |
1,5% |
|
AOP hors champagne |
74 900 € |
78 100 € |
80 000 € |
81 600 € |
82 200 € |
|
Variation N-1 |
3,4% |
4,2% |
2,4% |
2,1% |
0,7% |
|
Vignes hors AOP |
14 400 € |
14 500 € |
15 000 € |
15 300 € |
15 000 € |
|
Variation N-1 |
1,4% |
0,9% |
3,4% |
1,9% |
-1,8% |
|
Eaux-de-vie AOP |
51 800 € |
55 400 € |
58 600 € |
60 400 € |
56 600 € |
|
Variation N-1 |
6,2% |
6,9% |
5,8% |
3,2% |
-6,4% |
Source : SAFER - L'analyse des marchés fonciers ruraux - juin 2024
The price of PDO vines thus rose by 1.5% (+0.7% excluding Champagne). By contrast, the market for brandies is down sharply (-6.4%), the result of a sharp correction in the Cognac market. The market for PDO vines has returned to its 2021 level of €15,000/ha.
Compared with inflation, which was 4.90%, the increase in value is insufficient to preserve the value of our winegrowing heritage.
Over 5 years, while cumulative inflation is 13.92%, the increase in the price of PDO vines is only 3.91%, i.e. a loss of value of 10%.
Under the influence of the Bordeaux wine crisis, the number of transactions recorded by SAFER will fall sharply in 2023.
However, the market is growing in value thanks to a number of exceptional wine transactions.
|
2019 |
2020 |
2021 |
2022 |
2023 |
|
|
Nombre transactions |
9 200 |
8 190 |
9 410 |
9 490 |
8 770 |
|
Surface vendues |
18 300 |
14 600 |
17 400 |
18 400 |
16 000 |
|
Valeur vendue |
987 millions |
861 millions |
1 milliard |
1 milliard |
1,17 milliard |
Source : SAFER - L'analyse des marchés fonciers ruraux - juin 2024
It is very interesting to analyse vineyard sales in terms of the quality of buyers. In 2023, the buyers of vines will be :
While farming companies account for only 13% of the number of sales, they represent 55% of the value of vines transferred.
The use of companies to hold land has been on the increase for many years. It is primarily a response to entrepreneurial objectives: separation of land assets from business and private assets, the need to raise outside capital, partnerships between winegrowers, preparation for transfer within or outside the family, etc.
You'll also find specific articles for each vineyard showing the trend in vineyard prices since 1991, as well as the trend in vineyard prices for each appellation over the last 3 years.
The price of AOP vines rose by a healthy 4.1% to €117,900/ha. The increase was particularly strong in the Haut-Rhin (+6% to €138,000), while it remained stable in the Bas-Rhin (€90,700/ha).
The market is buoyant in terms of volume, with a 12% increase in the number of transactions and a 1.5% rise in the surface area sold.
After a 3% fall in 2022, the Bordeaux-Aquitaine wine market will see a 2nd year of price correction, with average vineyard prices down 3% on 2021, to €109,100/ha in 2023.
This is the result of the current crisis in the Bordeaux wine industry, which is particularly affecting mainstream appellations. Prestigious appellations, on the other hand, remain more stable.
This fall in prices is also reflected in the number of transactions (-21%) and the surface areas traded (-24%).
The average selling price of vines will continue to rise in 2023 (+8% to €238,500/ha), following an already steep rise in 2022 (+9.4% to €220,900/ha).
The increase is being driven in particular by the Côte d'Or appellations, especially the Premiers Crus Blancs (+13%).
In terms of volume, the number of transactions fell sharply (-14%), as did the area sold (-11%).
Vineyard prices in Champagne are back on the rise (+2.3% to €1,090,000).
The market is experiencing a real turnaround in terms of volume: -18% in the number of transactions and -9% in the surface area sold.
The price of Eaux-de-vie PDO vines has fallen sharply to €56,700/ha, compared with €60,600/ha in 2022. Prices are stable in Charente, but down sharply in Charente-Maritime (-11%).
On the other hand, the number of transactions and the surface area sold are down sharply (-6.3% and -13.3% respectively).
The price of PDO vines is stable in Corsica at €22,200/ha, as is the price of non-DPO vines at €18,000/ha.
The market is seeing a strong rebound in terms of the number of transactions (+60%) and surface area (+15%), but remains fairly small (20 transactions in 2023).
Languedoc-Roussillon
The sale price of vines in the Languedoc Roussillon vineyards will fall in 2023 for PDO vines (-3.1% to 12,600€/ha) and for non-PDO vines (-2.6% to 15,200€.ha).
The number of transactions is down by 4%, with the surface area sold also down by 6%.
The price of PDO vines is down (-4% to €13,400/ha), as is that of non-DPO vines (-0.5% to €12,700/ha).
The trend is also negative in terms of the number of transactions (-7%) and surface area sold (-28%).
In a sluggish market, the price of vines in the Loire Valley continues to rise, with an average price of €39,900/ha for PDO vines and €6,900/ha for non-PDO vines (+0.8%).
The volume of transactions is down sharply: -3% in terms of the number of sales, and -11% in terms of the area sold.
The average price of vines rose by 1.3% (€52,500/ha) for PDO vines and by 0.9% (€17,000/ha) for non PDO vines.
However, the market is not very buoyant, with a sharp fall in the number of sales (-18%) and areas of vines sold (-19%).
In a sluggish market (-8% in the number of sales and -13% in the area sold), the vineyard market has seen an increase in the average price. However, there are wide disparities, with two markets in particular experiencing sharp falls (Bordeaux and Cognac).
We present comprehensive statistics on vineyard prices in France. We analyse land prices at the time of publication of the official SAFER figures and the publication of the ‘Barème indicatif de la valeur vénale moyenne des terres agricoles’ by the Ministry of Agriculture:
The following articles give you more detailed prices for each vineyard and appellation:
Please do not hesitate to contact us if you need help interpreting these data.
