Winegrowing   

Managing a wine estate

Published at December 20, 2022 by Bernard Charlotin
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Managing a wine estate

Passionate about wine and viticulture, you cherish the secret dream of one day becoming a winegrower: owning your own vineyard, producing your own bottles of wine and making your passion your profession. 
Many investors, from all walks of life, take the plunge one day and buy a wine estate in one of our many prestigious French vineyards. Why not you? We bring you some information on the skills needed to manage a wine estate. Many schools offer training courses to help you acquire the skills you need. And as with any business, you can also rely on the know-how of your employees and service providers.  

Contents
1. Managing a wine estate: the skills you need
2. Learn how to manage a wine estate: training courses
3. Managing a vineyard with a wealth of experience
4. Getting help to manage your wine estate
5. Buying a wine estate

Managing a wine estate: the necessary skillschateau vignoble 

The winegrower is the person who cultivates the vine for the production of wine. He therefore works almost exclusively in the vineyards
The winegrower is the person who cultivates the vine (he is also a winegrower) and makes the wine. He must therefore master the entire production process up to the vinification and all the commercial and administrative tasks that characterise a company. 

To manage a wine estate well, you need to become a good winemaker. 

  • You need to acquire skills related to production:  
  • Cultivation of the vine: working the land, planting, trellising, pruning, ... 
  • Winemaking: turning the harvested grapes into wine

In addition, you need to develop the skills needed by any business owner:  

  • Personnel management 
  • Sales and marketing strategy 
  • Operating and investment strategy 
  • Financial and administrative management 

Learning to manage a wine estate: training courseswinegrower

There are many training courses that will teach you how to successfully manage your wine estate.  
From the CAP viticulture to the engineering degree, the possibilities are numerous and there will always be a training course available in your vineyard. 
Some courses are more focused on wine production while others will allow you to develop your commercial and management skills.  

The Revue du Vin de France has carried out a very detailed study of 80 wine training courses throughout France. 

It is not always easy to go back to school after a more or less long professional experience. In this case, you can opt for a BPREA (Brevet professionnel Responsable d'Entreprise Agricole) oriented towards the wine industry.  
This training, which lasts less than a year, is particularly suitable for professional reconversions and will enable you to obtain the Agricultural Professional Capacity, which will facilitate the installation procedures. 

Managing a wine estate by accumulating experience

Agricultural training courses always include internships on winegrowing farms. It is therefore a first experience that will allow you to see the diversity of the missions and the technical nature of the profession. 
Training, internships and salaried jobs will also make it easier for you to set up the financial aspects of your winegrowing project. Banks attach great importance to the professionalism and motivation of candidates.

Getting support for the management of your wine estate 

Fortunately, as in any business, although you need to know your job, you do not necessarily need to know it all perfectly. In addition to the use of employees, which is necessary from a certain size, you can also call on service providers:  

  • Vineyard work companies: for vineyard work 
  • Accounting firms: for accounting and administration 
  • Oenologist for the wine-making work 
  • Chamber of Agriculture 
  • Winegrowers' union of your appellation, … 

Buying a wine estate

You now know the skills you need to master or acquire to make your dream come true. 
Ma-propriete-viticole.fr will help you find the wine estate to buy that corresponds to your project. Unless your various experiences and encounters during your career have already enabled you to find the rare pearl.