Communication is essential to promote your bed and breakfast and attract customers. A well thought-out communication strategy will help you stand out in a highly competitive sector. Here are the best practices for communicating effectively about your accommodation.
Before communicating, it's crucial to define the identity of your bed and breakfast. What makes it unique? What are its values? Create a logo and choose a colour palette and visual style that reflect this identity. Use them consistently on all your communication media.
Determine precisely the profile of your ideal customers: families, couples, business travellers, etc. This will enable you to adapt your message and communication channels accordingly.
Your website is your virtual shop window. It must be attractive, easy to navigate and optimised for search engine optimisation. Showcase beautiful photos of your B&B, practical information and an online booking system.
Choose the social networks most relevant to your target audience (Facebook, Instagram, Pinterest) and regularly publish engaging content: photos of your accommodation, local news, special offers, etc.
Build up a mailing list and send regular newsletters to your customers and prospects. 
Share exclusive offers, holiday ideas and news from your region.
Address your customers in a personalised way, using their name and referring to their preferences or previous stays. This creates a stronger bond and encourages loyalty.
Be reactive in your responses to requests for information or bookings. Consider using a chatbot on your website to answer frequently asked questions 24 hours a day.
Encourage your satisfied customers to leave positive reviews on booking platforms and social networks. Always respond to reviews, whether positive or negative, in a professional and constructive manner.
Write blog posts about attractions and activities in your area. This will improve your SEO and position your B&B as a local expert.
Collaborate with other local tourism operators (restaurants, tourist sites, craftspeople) for cross-promotions and special offers.
Create original packages or experiences linked to your region or the theme of your B&B. Advertise these special offers to stand out from the crowd.
Produce short, attractive videos of your B&B and your region.
Share them on social networks and your website to encourage travellers to book.
Be present at local events or tourism fairs to promote your accommodation and make contacts.
To communicate effectively about your bed and breakfast, keep these essential points in mind:
By applying these communication strategies, you will increase the visibility of your B&B and attract more customers. Don't forget that communication is an ongoing process: stay on top of trends and regularly adapt your approach to stay competitive in the tourist accommodation sector.
1. How profitable is a bed and breakfast?
2. Formalities for opening guest rooms
3. How do you set up a guest house?
4. What budget do you need to open a bed and breakfast?
5. Taxation of bed and breakfast establishments
6. What status should guest rooms have?
7. What licence is required for a chambre d'hôte?
8. What services are available for chambres d'hôtes?
9. How do I choose a bed and breakfast platform?
10. Bed and breakfast labels
11. Operating guest rooms as a company
12. Furnishing and decorating a guest room
13. Classification of guest rooms
14. What is the ideal number of rooms for a bed and breakfast business?
15. Is it profitable to offer table d'hôte as well as chambres d'hôtes?
