According to the latest Google figures for 2020, 96% of property searches start on the internet. In France, there were 25 million visits to real estate websites in August 2020, a sign of this preponderance of the internet. The Internet is therefore the essential medium for selling your property.
It's time for you to put your property up for sale on a property portal! But how can you showcase your potential and attract applicants in just a few lines?
The property advertisement must present the main information that a potential buyer is looking for. This is what will make them want to visit your property.
When a buyer searches an ad portal, he selects only a few of the many ads on his screen. And he makes this choice in just a few seconds. The selection of ads that they will look at more closely is mainly based on the main photo of the property.
We therefore advise you to focus on the photographs in order to demonstrate the real potential of your property. Here are a few tips to catch his eye.
Do you have interior features of your property to show? Now is the time to apply home staging!
To do this, it is essential to clear out the clutter in your rooms to really show off their surface areas and help buyers focus on the potential of your home.
Put away as many objects as possible, hide your products... In short, clear up the clutter in order to highlight the details that can make a buyer fall in love with your home, such as ceiling mouldings or woodwork, for example.
The light is also an important criterion for highlighting your interior. Choose the daytime when the light is at its best. Natural light increases the feeling of space and volume, so don't hesitate to open your blinds, shutters and curtains.
Also consider activating the HDR mode on your camera or phone, which prevents backlighting in interior photos.
Good to know: The first photo is the element that will convince the potential buyer to click on your ad.
The geographical location is the 1st or 2nd question of a potential buyer. It is therefore essential, if you want contacts, to give sufficiently precise indications to attract candidates.
Each area has its own special features that you can use to make your property stand out. You can describe what is available nearby, what activities can be done there, or what are the main tourist attractions in the area where your property is located, for example.
Describing the location, even approximately, avoids unpleasant surprises and unnecessary travel on the part of buyers. In addition, they can find out in advance what their life would be like if they moved in, so that they can plan ahead.
Evidemment, il n’est pas question de surcharger votre annonce immobilière avec des informations inutiles, c’est pour cela que nous vous présentons les éléments essentiels à y inclure tels que :
The ALUR law imposes the presence of compulsory information in a property advertisement, whether it is in paper format or via the internet.
Since 1 April 2017, professionals must be transparent in calculating the costs of their services.
Thus, real estate advertisements must present the sale price of the property including agency fees and excluding agency fees.
As a reminder for professionals, the amount including all taxes of the agency fees (the amount of the commission) must be indicated in your ad.
In other words, the Energy Performance Diagnostic which evaluates the energy consumption of the dwelling as well as its CO2 emissions.
The DPE is evaluated with a grade from A to G according to 2 criteria: the energy criterion in order to know the primary energy consumption, as well as the emission of greenhouse gases.
The purpose of the DPE is to inform the buyer about the energy performance of the property he is considering buying or renting, to establish a thermal description of the building, and to make the buyer aware of the possible work to be carried out (if necessary) in order to achieve energy savings.
You should pay the utmost attention to your property advertisement. The content of the ad is as important as the photos in your ad. But it is the photos, especially the first one, that will make buyers want to know more and will allow you to convince them during a visit.
After reading this article, are you putting your property up for sale? Do you want to attract qualified buyers thanks to the advantages offered by my-property.com?
Discover here a dedicated article about placing your advertisement on ma-propriete.fr.
And if you want to set the rent for your rural lease, we can help you with this article.
